In his book “You Sold Me at Hello:  How to Get People to Buy Without Being a Salesman” business management and sales expert Doug Johnson says you’ve got 10 words or 10 seconds to make an impression. He isn’t holding a stopwatch, but his point is that you have very little time to impact your prospect. Remember in my last blog when I said, “What is your logo worth?

What is your logo worth? Is a first impression important? Is a lasting impression important? If the people who make the decision whether to do business with you are given one impression of your business, will your logo leave a positive, powerful, lasting impression? The first impression you make may be the only impression you get a chance to make.

The first thing that you need to have in place to be designed for success is a clear and compelling brand identity for your business. You brand identity needs a name and tagline that clearly communicates what you do for your customers and what sets you apart from every other business in your industry. Your brand is the foundation for all of the other building blocks needed to effectively market and promote your business.